Niche marketing for women

As defined by Wikipedia - A niche market is a focused, targetable portion (subset) of a "Market sector." By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers.

When I created http://www.luluwow.com/ a little over a year ago, I quickly realized that I wanted to focus on marketing to women. I defined my target audience into this smaller sector for several reasons.

1. I felt there was a real need for the focus on women
2. I knew it would be extremely difficult to get the attention and clients I wanted if I was vague, ie; website design.
3. I understood the old saying "you can't be everything for everyone!"

This marketing strategy has proven to be wise and successful.

I currently rank #1 on Google out of 133,000,000 for "web design for women!"

http://www.google.com/search?hl=en&q=web+design+for+women&btnG=Google+Search

I firmly believe that the first step of business, on the internet or off, is clearly defining your marketing and goals. The 5 W's, who - what- where-why - when , have got to be completely understood before you begin and then completely conveyed to your potential market.

You really can not do it all and be everything to everyone, so DEFINE what your great at and what you are passionate about and do it right!