I have a new website design for a Sarasota business that will be marketing exclusively to woman for sports wear. All I have to go on is a black & white logo and figures of women, so I did some research. What I found was very interesting. Some generalizations are possible based on various color studies.
Female Top 3 Favorite Colors: Blue, Purple, Green (all cool colors)
Purple stands out as a feminine color because it is chosen almost exclusively by women as a favorite color and is disliked by men. Women tend to prefer cool colors over warm and soft colors over bold full tones.
When marketing to women color is one important aspect of the design.
LuLu
