New SEO and Marketing Project

I am always excited when I get a new project, design, marketing or search engine optimization. Each project lends a new opportunity to be creative, solve problems and help clients with their web presence. This SEO project is for a major Art Appraisal website and will be a great challenge!

Niche marketing for women

As defined by Wikipedia - A niche market is a focused, targetable portion (subset) of a "Market sector." By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers.

When I created http://www.luluwow.com/ a little over a year ago, I quickly realized that I wanted to focus on marketing to women. I defined my target audience into this smaller sector for several reasons.

1. I felt there was a real need for the focus on women
2. I knew it would be extremely difficult to get the attention and clients I wanted if I was vague, ie; website design.
3. I understood the old saying "you can't be everything for everyone!"

This marketing strategy has proven to be wise and successful.

I currently rank #1 on Google out of 133,000,000 for "web design for women!"

http://www.google.com/search?hl=en&q=web+design+for+women&btnG=Google+Search

I firmly believe that the first step of business, on the internet or off, is clearly defining your marketing and goals. The 5 W's, who - what- where-why - when , have got to be completely understood before you begin and then completely conveyed to your potential market.

You really can not do it all and be everything to everyone, so DEFINE what your great at and what you are passionate about and do it right!

New Web Design for LuLu

Fresh new web design look for http://www.luluwow.com/

I am liking this new design and felt it was time for an overhaul. Change is good and I like to keep things interesting. This web design CSS validates and is easier to navigate than the last design. Soon I will re-design this blog - again! I selected colors and content that i felt women could easily relate to. Let me know what you think!!

Relax~

I take an honest and genuine approach to doing business. First of all, I LOVE what I do, so it does not seem like "work." This is important... one has to like doing their livelihood, or they will stress out and not do it well.

I want my clients to know that when we work together it is their best interests and goals that are priority. Buying a web presence should not be difficult or stressful. This is an enjoyable situation that will benefit the client as needed. So, relax and lets have some fun with this! I will do whatever I can to assist and make your web site a pleasant experience.

Work at your Web marketing...

"If you build it... they will come." Ha, wouldn't that be nice, IF it were true. The fact is, having a website designed and out on the big wide web will produce little if any results... UNLESS your web site designer knows what they are doing with design search engine optimization , and YOU, yes you, spend some time working at getting and keeping your URL on the web map and keeping it there. What, you mean I have to be involved in all of this? Yes mam, or sir, you do! Unless you want to spend oodles of cash on paid advertising... and who really clicks on those anyway?

I can not stress the importance of you being involved in keeping your website fresh and interesting and your roll in helping lead people to it. Here are some sweet tips!

1. Update your web content regularly. No one likes to see or read the same ol' stuff. Google as well as many other update their "look" daily. Provide your web designer with new images, text, or ideas often, or do it yourself with a content management system.
2. The Blog. This has got to be the easiest way to make changes and provide interest to your website audience. I suggest having one on your website and several others.
3. Social networking. Find forums related to your web market and make posts. Write articles about your area of expertise and submit. Join groups or start one related to your market and share information.
4. Press releases to your local print media. When you have something going on with your business, release the news to the press.
5. Be sure to always cross market your web site with all other forms of marketing, print, TV, radio, you may be doing. I can't believe how many times I have seen print ads where the company did not list their website in the ad!!

Yes, marketing yourself or business is work, but the rewards will be plentiful.

Feel free to contact me if you have a question, idea or just wish to chit chat!

Setting the mood~

mood~ creating an emotional tone or general attitude.

With web design, creating the mood is done with color, images, sound, font type and the over all layout of the design. creating the correct feel for your audience that really relates to your business is very important. It will set the tone for the way your web presentation is viewed and reacted to.

A well versed webdesigner will have studied color theory and typography, design elements and art composition. Designing an attractive website is like painting a picture, or taking a great photograph. All the elements need to convey the right message.

Keep this in mind so your are prepared to work together with your designer to produce optimum results!