When I design websites for women clients, or clients that market with "women" as their focus audience, I like to include design elements that are statistically more pleasing to women. Brighter and more complex colors, softer lines and edges, and images that are attractive and bold. Women also like to have their web content text more casual and directed to them, not "at them." Women tend to favor clean spaces that are easy to look at... less clutter.
Just using these few simple factors will produce a website that will be more effective in your web marketing campaign for women.
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